As Creative Brand Manager of Original X Productions, I spearheaded the graphic design work for Hershey Super Sweet Adventure, The Hershey Company’s very first location-based immersive experience.

Working closely with DKNG, we developed the logo, branding and iconography of this experience. This branding was molded into various assets for the marketing of this experience including website design, signage design, paid advertising campaigns, animation, window graphic design, and so much more.

I also art directed a full photo and video shoot for the experience which produced all of the marketing imagery and video. Using these photos and videos, I created all social media campaigns, ad campaigns and more.

Inside the experience, I designed multiple different graphic signs, maps, and illustrations as part of the ‘world-building’ of the experience.